Senior E-Commerce Manager

Hong Kong

Job Purpose:

The Senior eCommerce Manager is responsible for overseeing all aspects of Pedder Group's eCommerce business and for driving revenue growth. Highly entrepreneurial, sales-driven, and collaborative, the Senior eCommerce Manager must possess a holistic understanding of a successful eCommerce business including site experience, digital marketing and analytics, conversion and retention, merchandising and pricing, and global competitor landscape.

This role will be leading the eCommerce team and closely work with the Brands, as well as the Buying, Marketing & Communications, IT, Logistics Departments to optimise processes and provide insights that will drive sales across all business channels.


Budget & Business Management

  • Achieve sales and margin targets by implementing technical and non-technical strategies and initiatives that will drive traffic, conversion, retention, revenue and profitability
  • Meet financial objectives through ongoing review and analysis of performance, and provide action plans to Brand/Management 
  • Manage vendor relationships including setting directions and price negotiations
  • Partner with Brand/Buying teams to set online merchandising strategies
  • Develop strategies to maximise online KPIs--site traffic, conversion, unique visitors, increase basket value, and set KPI benchmarks based on analytics and competitive analysis

Digital Marketing

  • Drive digital marketing strategies in line with brand direction; define, deliver on and evaluate all digital media performance, spend and optimisations
  • Partner with Brand and Marketing & Communications to develop and implement effective online campaigns and digital marketing strategies that drive traffic, increase conversion, and increase sales

Operations & Customer Service

  • Oversee day to day operations, including content management, order fulfilment, and post-sales customer service
  • Develop customer service guidelines and procedures to lead Customer Service to achieve financial and KPI goals
  • Keep up to date with evolving online media and technology trends, and explore new enhancements to improve site experience 


  • Bachelor's Degree with minimum 8 years in eCommerce, preferably in a fashion/retail environment
  • Entrepreneurial, analytical, collaborative with strong influencing, leadership and stakeholder management skills
  • Strong digital marketing experience; drive traffic, conversion and sales on a global eCommerce platform
  • Track record of success in providing analysis, strategic direction, and business recommendations
  • Thorough understanding of Retail--merchandising, sales, customer service, logistics, as well as global eCommerce trends and competitors
  • Experience in managing and growing a team
  • Strong communication skills in English
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